Entertain

YouTube Creator Collective : Brand Edition

YouTube

We supported YouTube for a unique meeting bringing together 330 professionals, to foster conversations, networking, and matchmaking.

Creating connections that will lead to tomorrow’s collaborations

In a context where creators are playing an increasingly strategic role in brands’ communication plans, YouTube wanted to bring together its entire ecosystem in a dedicated gathering focused on exchange, inspiration, and the creation of new collaboration opportunities.

For this edition of the YouTube Creator Collective: Brand Edition, our teams designed and produced an immersive experience bringing together more than 330 stakeholders: brands, influencer agencies, and YouTube creators.

A day designed to inspire, connect, and create value.

The program kicked off with a keynote bringing together the YouTube teams, the Klorane brand, and creators Gaspard G and Stelle.

Through their cross perspectives, they shared their experiences, expectations, and their vision for how the relationship between brands and creators is evolving—giving participants a tangible look at the new dynamics of the Creator Economy.

A venue and scenography designed to bring people together

Participants gathered at the Dernier Étage, a unique venue perched above Place de Clichy, offering breathtaking views over the rooftops of Paris.

This modular space provided the perfect setting to create an experience entirely centered on connection and collaboration. Our teams transformed the venue into a true hub for dialogue, designed to encourage meaningful connections between brands, agencies, and creators.

The spaces were designed to promote movement, foster spontaneous interactions, and enable deeper conversations—while ensuring a smooth, immersive experience.

At the heart of the experience: a matchmaking program that helped participants connect within a structured, efficient framework. A mechanism designed to maximize the quality of conversations and turn first introductions into future collaboration opportunities.

A format that meets the evolving expectations of the ecosystem

This edition highlighted several strong trends: the growing need for authenticity in collaborations, the search for more sustainable relationships between brands and creators, and the importance of creating spaces that encourage connection and co-creation.

More than an event, the YouTube Creator Collective: Brand Edition created a true exchange ground among the different players in the ecosystem—strengthening existing relationships while paving the way for new collaborations.

A Hopscotch Event experience

By envisioning a setup where inspiring content, immersive scenography, and business connections complement each other, Hopscotch Event supported YouTube in creating an experience with high added value for all its audiences.

A new demonstration of our ability to design events that foster human connections and create the conditions for lasting collaborations.

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