Alpine A110R Press Trials

A highly anticipated version by both the press and the public, the Alpine A110R completes the A110 range by offering a radical model of the French sports coupe. Extreme, lightweight, sharper, and even more inspired by motorsport, the A110R is the ultimate expression of lightness and performance. The new Alpine A110 R pushes the boundaries of sportiness and delivers unique sensations on the track, while still being road-legal. The goal of this operation was to design press tests that would showcase all the road and track qualities of the new A110R.

Proposal

The Radicalight XP

A radical driving experience behind the wheel of the Alpine A110R: The Radicalight XP.

HOPSCOTCH EVENT offered a comprehensive setup centered around the key theme of this latest vehicle: radicality. Media and journalists were able to discover the vehicle in Madrid through various workshops: Radical Aerodynamics, Radical Agility, Radical Lightness, and Radical Sensations. On both road and track, guests had the opportunity to experience the Radical Performance, including the impressive acceleration from 0 to 100 km/h in 3.9 seconds.

Drawing on its extensive experience in automotive events, HOPSCOTCH EVENT organized a two-day schedule for these trials.

Day 1: Arrival in Madrid late afternoon. A cocktail reception followed by dinner at a beautiful hotel on the outskirts of the capital.

Day 2: Breakfast at the hotel followed by a transfer to the Jarama circuit. A briefing by the Alpine teams before setting off for the A110R trials on both road and track, and engaging with experts in various workshops focused on the vehicle’s radical features. Midday, guests enjoyed a tailor-made lunch with a panoramic view of the circuit before heading back to the airport at the end of the day.