6
episodes
- Entertain
- Move
Škoda e-Challenges
Škoda
For three years now, Hopscotch Event has been supporting Škoda France in its influence strategy.
To this end, we have developed the “e-Défis (e-Challenges)”, a brand content program that helps “remove barriers” to electric mobility with a lot of humor and irony. The Škoda e-Challenges are a series of tasks that content creators must complete with their Škoda ENYAQ, thereby engaging their community.
It’s fun, it’s funny, it’s quirky, and it’s hosted by the zany comedian, Baptiste Lecaplain. Alongside him, two new teams of public and sports personalities have been formed. On one side, we have Camille Chastel, Sports Coach and Yoga Teacher, and the grand winner of the previous season, François de GBRNR. On the other side, there’s Morgane Qut, content creator specializing in covering, and Mathieu Blanchard, professional athlete, specialist in ultra-trail and mountain running!
3
challenges
While the first two seasons took place during the sunny days, this Season 3 is all about winter sports, adventure, and 100% electric. We’re switching up the scenery and challenges by heading to an ice circuit in the heart of the Alps. And it’s a hit!
More than just a web series, the Škoda e-Challenges also serve as a tool for community acquisition, activation, and loyalty, thanks to a contest system in the video comments.
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