1 000
event participants
- Entertain
Red Bull Immersion
Red Bull
Red Bull France enlisted HOPSCOTCH EVENT to produce an unforgettable evening by recreating the settings and atmosphere of the game Cyberpunk 2077.
For one night, fans experienced an immersion into the dystopian and cyberpunk world of the game.
Proposal
An Immersive Experience in the Night City Video Game Universe
After exploring the atmosphere of Night City in the video game, fans were able to take the experience even further with Red Bull Immersion.
A temporary event at the Machine du Moulin Rouge in Paris, transformed for the occasion to reflect the futuristic megacity of the game. For this, the expertise of the HOPSCOTCH EVENT teams was utilized, from creating the scenography to writing the script for the immersive experience (both digital and on-site) as well as managing the Cosplayers.
18 000
online participants
Throughout the evening, guests were able to engage in activities aligned with the game’s universe: interactive experiences through various quests, dialogues with game characters, and the opportunity to perfect their costumes to fully immerse themselves in the experience.
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