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Škoda We Love Cycling
Škoda
HOPSCOTCH EVENT has been supporting Škoda France in launching the Škoda We Love Cycling community activation initiative since 2018.
All across France, the Škoda We Love Cycling Clubs organize cycling excursions starting from dealerships, allowing participants to explore the most picturesque routes while promoting sportsmanship and camaraderie. Each month, a unique challenge is set, at the end of which a region is declared the winner.
Proposal
The Škoda We Love Cycling Clubs
This program strengthens the brand’s connection with its French customers, increases Škoda’s visibility, and associates it with long-lasting values of sportsmanship, friendliness, and self-improvement.
Regional captains organize bike rides starting from dealerships and provide Škoda goodies to participants, creating a unique drive-to-store experience in the industry.
The program is supported by ambassadors from various cycling disciplines, namely triathlon, road cycling, and mountain biking:
∙ Cassandre Beaugrand and Vincent Luis (triathlon)
∙ Bernard Hinault and Evita Muzic (road cycling)
∙ Killian Bron and Isabeau Courdurier (mountain biking)
Throughout the year, Škoda brings the We Love Cycling program to life through major partnerships:
∙ 24h cycling
∙ Tour de France
∙ Paris Roubaix
∙ Critérium du Dauphiné
∙ Tour de Bretagne
∙ Paris Nice and more
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