Škoda We Love Cycling

Brand experience Mobility

Automobile Sport

Since 2018, we have been supporting Škoda France in rolling out the Škoda We Love Cycling community activation campaign.

Across every corner of France, the Škoda We Love Cycling Clubs organize bike excursions starting from dealerships, allowing participants to explore the most picturesque routes while enjoying moments of sport and camaraderie. Each month, a unique challenge is launched, culminating in one region being declared the winner.

The Škoda We Love Cycling Clubs

This program strengthens the brand’s connection with its French customers, increases Škoda’s visibility, and associates it with enduring values of sport, conviviality, and self-improvement.

Regional captains organize bike rides starting from dealerships and provide Škoda goodies to participants, creating a unique drive-to-store experience in the industry.