Move

First Press Trials for Zeekr Europe

Zeekr

HOPSCOTCH EVENT supported Zeekr in designing its first vehicle launch event for the European market.

A high-stakes meeting aimed at making an impression on an audience of automotive journalists and specialized influencers, with a dual objective: sharing the brand’s strategic ambitions and allowing product testing.

Proposal

The Very First Zeekr Europe Press Trials

Zeekr, a new player in 100% electric mobility, has chosen to embody its ambitions by inviting journalists and influencers to the heart of its Design and R&D center based in Gothenburg.

Two key moments formed the core of the event:

The press conference, the first contact between the brand and its guests, allowed Spiros Fotinos, CEO of Zeekr Europe, to share the brand’s strategy for this geographical area and to unveil the two new models intended for the European market: Zeekr 001 and Zeekr X, accompanied by a light show and a look & feel emphasizing the brand’s graphic charter.

The second highlight was the road test of the brand’s iconic model: Zeekr 001.

The seven days of events and over 150 tests conducted marked the first chapters of Zeekr’s history in Europe.