Product Launch, LG Oled

Brand experience

Technology

For LG, we organized a press and influencer event for the launch of their LG OLED and QNED screens, directly tied to LG’s communication campaign: “Equip Yourself with the Best.”

A tailored scenography and program centered around sports were designed to highlight the LG Life is good branding.

An intimate space

Custom-made sets and prominent branding ensured a fully immersive experience and optimal visibility for the brand and its new products.

During the evening, guests enjoyed an inspiring speech by Fabien Galthié, head coach of the French national rugby union team. The event continued with a Q&A session, a personalized LG cocktail, and demonstrations of the new LG OLED and QNED screens.

Finally, each guest received a vintage rugby ball signed by the famous rugby player.

A social media and PR campaign by heaven

An event that relies on the complementary expertise of the Group and their implementation.

This evening is an integral part of the 360° LG “Equip Yourself with the Best” campaign, created by Heaven, and is part of the ongoing annual support of the LG France team by Le Public Système PR.

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