To promote LG’s flagship product, the WashTower, we installed a giant washing and drying column on the forecourt of the Centre Pompidou in Paris.
This new all-in-one appliance was showcased within an interior setting to highlight its advantages: its compact dimensions designed for the small spaces common in urban cities like Paris, and its nature-inspired colors (white and green) to seamlessly blend into the décor.
The general public was invited throughout the day to discover this new all-in-one washing and drying solution and try their luck at winning numerous prizes.
To facilitate this, we designed an 8-meter-high structure equipped with a blower, where visitors could have fun catching tickets to win gifts, including LG products and shopping vouchers.
