Impulse
Move

Renault Rafale, Le Bourget

Renault

“By aiming higher, we reinvent ourselves!”

The presence of an automobile manufacturer at the heart of the Paris Air Show at Le Bourget presents a unique opportunity for the Renault brand to reinvent itself.

It is also an exceptional occasion for Hopscotch Event to envision and produce an original, fully immersive stand, as well as to design a press conference to unveil the brand’s future flagship, the Renault Rafale, in a world premiere.

Proposal

The rnlt terminal.

An outdoor stand of approximately 800m2, incorporating aeronautical themes, showcased the Caudron Renault Rafale, a historic aircraft from the 1930s, and the manufacturer’s new high-end product: the Renault Rafale, to the press and the general public.

The stand immersed visitors in an experience supported by a powerful media show. This show traced the product’s DNA and offered a graphic journey between sky and earth.

A live-streamed press conference allowed thousands of people to follow this world premiere, along with a hundred VIP guests present on site.

Several thousand visitors came to discover the stand as well as the aviators’ bar, an exceptional reception area.