9,000 connections
SHARE THE ROAD via QR codes at fan parks and starting zones
- Entertain
- Move
Tour Caravan, Tour de France 2023
Continental
HOPSCOTCH EVENT supports Continental in its communication strategy and the deployment of its activations on the Tour de France. The goal is to refresh Continental’s presence on the Tour while enhancing brand image and consideration.
Today on the road, cars, bicycles, scooters, and mopeds must learn to coexist, and Continental has made it its mission. To achieve this, we have developed the concept SHARE THE ROAD to convey various messages about road-sharing among different users.
Proposal
The Continental Caravan
With four 100% electric light vehicles and a float showcasing the various mobility solutions equipped by Continental, we have designed a modern, original, and unprecedented setup. For the first time on the Tour de France, a moving carousel was installed on the float, allowing the brand’s guests to fully enjoy the immersive experience of the advertising caravan. To delight the 12 million spectators, we came up with the idea of creating a reusable, unique, and iconic goodie: The Continental Banana.
As a major partner, we also managed the protocol arrangements for Continental, including the creation of the new Stage Winner’s medal.
For HOPSCOTCH EVENT and Continental, CSR issues are at the heart of discussions. This is especially true for a large-scale event like the Tour de France.
That’s why we have implemented concrete actions:
- More measured production of goodies (200,000 VS 400,000 on average)
- Caravan and staff vehicles that are both electric and hybrid
- Design of the Stage Winner’s medals by a French artisan
- Reuse of elements from old carousels to create the decoration for the Continental float
For future editions...
Whether it be logistical (managing hotels, restaurants, goodies), organizational (project management, recruitment), or creative (Art Direction), our diverse expertise allows us to meet the communication objectives of major sponsors on the Tour de France.
If you wish to apply as a driver or host/hostess for Continental in 2024, please send your application to the following address: tdf@hopscotch.fr
Discover our other projects