100%
carpet, wood, linoleum, and printed tarps from the Japan Expo and Animagic booths have been recycled
- Entertain
Japan Expo, Animagic and Lucca Comics
Crunchyroll
HOPSCOTCH EVENT is thrilled to have supported CRUNCHYROLL – the leading SVOD platform for anime and manga publisher – in expanding its brand presence through BtoC activations throughout 2024, in France and across Europe.
This includes participation in three major public festivals dedicated to anime and manga:
– Japan Expo in Paris – France
– Animagic in Mannheim – Germany
– Lucca Comics & Games in Lucca – Italy
The objective: to design identifiable and attractive brand spaces, offering an immersive experiential journey into the worlds of anime and manga available on the platform.
A look back at these three events brought to you by Hopscotch Event.
Photo & video credits @Crunchyroll
Japan Expo 2024 – Paris
Unmissable event dedicated to Japanese culture
From July 11 to 14, 2024
Design of a 200m² brand space (experiential journey, shop, and press/PR area), highlighting the new Crunchyroll brand identity and its catalog.
Featuring two unique experiences:
- The “CRUNCHYBOOM”, an IRL experience of the Crunchyroll Music offering
- A “mystery box” experience for young and old, allowing them to join the Defense Forces against the Kaijus, on the occasion of the French release of season 1 of the anime KAIJU N°8
Animagic 2024 – Mannheim
One of the largest anime conventions in Germany
From August 2 to 4, 2024
Creation of a brand space based on Japan Expo productions, adapted to a 45m² area.
Featuring a special focus on the iconic anime ONE PIECE and its secret training center set up in Dr. Vegapunk’s laboratory.
Lucca Comics & Game 2024
Europe’s Leading Comic and Graphic Novel Festival
October 30 to November 3, 2024
Production of the 150m² Crunchyroll Pavilion at the heart of Piazzale Arigoni.
Creation of new event concepts tailored to the audience and local market:
- A nod to Italy’s national sport with the release of season 2 of the anime BLUE LOCK, featuring a penalty shootout experience
- An Italian audience’s take on the anime MY HERO ACADEMIA with the traditional “GUESS WHO” game
18 000
VISITORS
395m²
THE STAND
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