Social Media & Event Campaign
Tens of thousands of pieces of content created by participants and influencers, a record-breaking share rate on social media, and excellent media value.
- Entertain
Brand Activation, Rugby World Cup 2023
Société Générale
HOPSCOTCH EVENT created a major event setup for Société Générale, “The Rugby Studio,” blending entertainment and hospitality.
A creative and original way to highlight Société Générale’s historical involvement with rugby over the past 35 years and seven World Cups.
HOPSCOTCH EVENT and SG invested in 7 fan zones in Paris, Bordeaux, Toulouse, Marseille, Nice, Nantes, and Lyon during the World Cup to celebrate their commitment, elevate the sport, and unite the fans.
Proposal
The Rugby Studio Rugby World Cup 2023
Société Générale was present in 7 official villages of the Rugby World Cup 2023 (Paris, Lyon, Marseille, Nantes, Nice, Toulouse, and Bordeaux), with fan zones designed to welcome a large and diverse crowd of supporters.
The stands, ranging from 30 to 90m² depending on the city, hosted a public-friendly activity at the intersection of sports and entertainment, allowing audiences to share their joy through a setup called “The Rugby Studio”: supporters could step into a dubbing studio and recreate the match with their own voices, putting themselves in the shoes of a sports commentator.
This initiative was designed as a social media and event-driven campaign based on a User Generated Content mechanism, which resulted in tens of thousands of pieces of content created by participants and influencers, achieving a record-sharing rate on social networks.
To reach these objectives, we developed a video dubbing mobile app available on Apple.
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