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- Entertain
LSL Pink Festival
Les Secrets de Loly
To celebrate the launch of two new products and the 15th anniversary of the brand Les Secrets de Loly, HOPSCOTCH EVENT is thrilled to have signed on for the artistic direction of the LSL Pink Festival, a unique influencer journey! The concept: a music festival set in the heart of the desert, hosting nearly 200 content creators.
A magical event that celebrated the lightness and diversity of hair and music in a timeless setting: the Agafay Desert in Morocco!
Guests were immersed in a world where enchanting melodies and captivating rhythms blended with the unique expression of their style!
Proposal
The LSL Pink Festival, much more than just a music festival
It all began when influencers boarded the LSL AIRWAYS, a plane customized in the brand’s signature color: pink!
The experience continued on-site, in an enchanting setting with a tailor-made decor. The festival was brimming with a wide range of activities and workshops dedicated to hair care, creative hairstyling, and hair art.
It’s a celebration of the beauty and freedom that emanates from hair, a vibrant tribute to hair diversity in all its forms!
The LSL Pink Festival is the place where guests could thrive and express their unique style.
The scenography of the LSL Pink Festival was meticulously crafted. Giant “Hollywood” style letters on a hill in the Agafay Desert, along with the “CURLY NOT SORRY” slogan, referencing the brand’s latest impactful communication campaign!
All while maintaining the local atmosphere with replicas of Marrakech souk stalls in the Les Secrets de Loly style, Arabesque arches adorned with pink drapery, a stage decorated with moucharabieh, and numerous spots designed to create unforgettable photos!
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On the occasion of this extraordinary festival in Morocco, HOPSCOTCH Event designed a program centered around hair diversity and local culture.
The afternoon unfolded by the pool, featuring a panel of creative activities: henna ceremony, argan oil extraction, Arabic calligraphy, hair styling workshop, and a showcase of the brand’s latest creations, all accompanied by advice from the brand’s ambassadors and hairstylists.
Guests could wander through the LSL Souk offering spices, dried roses, personalized straw baskets and hats, and the brand’s various hair care ranges.
HOPSCOTCH Event curated a lineup of talented artists from the local scene, providing a sonic, performative, and visual experience, along with other surprises throughout the evening. It was during a cocktail dinner that fire breathers and a traditional Gnawa music group dazzled the audience.
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