- Entertain
Product Launch, LG Oled
HOPSCOTCH EVENT organized a Press and Influence evening for LG, to launch their LG OLED and QNED screens, directly linked to LG’s communication campaign: “EQUIP YOURSELF WITH THE BEST”.
A tailor-made scenography and program centered around sports were designed to enhance the LG Life is good branding.
Proposal
HOPSCOTCH EVENT and LG took over an iconic venue of the creative & cultural industries, the private club We Are, located on rue du Faubourg St-Honoré in Paris.
In terms of scenography, HOPSCOTCH EVENT crafted an intimate product space that perfectly harmonized with the club’s reception areas, a warm and innovative hub of creative impulse. Custom-made decor and strong branding ensured complete immersion and optimal visibility for the brand and its new products.
During the evening, guests were treated to an inspiring speech by Fabien Galthié, the head coach of the French national rugby union team. The evening continued with a Q&A session, a personalized LG cocktail, and demonstrations of the new LG OLED and QNED screens.
Finally, each guest received a vintage rugby ball signed by the famous rugby player.
Social Media & PR Campaign
An HOPSCOTCH EVENT that leverages the complementary expertise of the HOPSCOTCH group and their implementation.
This evening is an integral part of the 360° LG campaign “EQUIP YOURSELF WITH THE BEST,” created by Heaven, and is part of the annual support provided to the LG France team by Le Public Système PR.
