- Entertain
Product Launch, LG WashTower
HOPSCOTCH EVENT set up a giant washing and drying column on the forecourt of the Centre Pompidou in Paris to showcase the brand’s new flagship product, the WashTower.
This new all-in-one appliance was staged in an interior setting to highlight its advantages: its dimensions are suitable for the many small spaces found in urban cities like Paris, and its nature-inspired colors (white and green) allow it to seamlessly integrate into any decor.
The general public was invited throughout the day to discover this new all-in-one washing and drying solution and try to win numerous prizes.
To achieve this, we designed an 8-meter-high structure equipped with a blower where visitors could have fun catching tickets to win gifts, including LG products and shopping vouchers.